Image Compliments of Yudetamago
Foreign films debuting in Japan often use an interesting advertising technique incorporating Japanese celebrities (not appearing in the film) into much of the promotional materials. The aim of the game is to give foreign films a reputable Japanese stamp of approval, thus making them more appealing to a wider audience who may not be familiar with the "foreign" subject matter.
At any rate, Yudetamago and the Kinnikuman franchise were selected to promote the opening of Green Lantern in Japan this week.
If you've been following Shimada-sensei on Twitter, you will notice that he was invited to the Japanese premiere of the film and also asked to do a promotional write-up for the movie. In addition to this, Yudetamago are holding a special fan art contest to promote the film with the winner going home with an original piece of Kinnikuman art. (The contest is however only available to people residing in Japan so I will skip the details).
While I must admit that I am not a regular Green Lantern reader, I really enjoyed reading the entire DC Universe Blackest Night story arc last year. Great stuff, but I generally stick to all things Batman when it comes to DC.
This is a very cool opportunity for Yudetamago, and I am rather pleased they were considered to take on a project like this. Now if only we could get a live action Kinnikuman film made!
Ha!
ReplyDeleteWhat an awesome neat idea!
And even it's random, the better!